BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION
                            Major in: Marketing Management

 

FIRST YEAR - FIRST SEMESTER

Course No.

Description

Units

LEC.

LAB.

PRE-REQUISITE

Eco 1

Intro. To Economics w/ Land Reform & Tax.

3

54

-

None

Eng 1

Communication Skills, Part 1

3

54

-

None

Fil 1

Sining ng Pakikipagtalastasan

3

54

-

None

Math 1

College Algebra

3

54

-

None

IT 1

Information Technology (non-lab)

3

54

-

None

SocSci 1

Society and Culture with Family Planning

3

54

-

None

PE 1

Fundamentals of Physical Education

2

36

-

None

NSTP 1

Citizens' Welfare Training Service

3

54

-

None

 

 

 

 

 

 

 

TOTAL UNITS

23

414

 

 

 

FIRST YEAR - SECOND SEMESTER

Course No.

Description

Units

LEC.

LAB.

PRE-REQUISITE

Acctg 1

Fundamentals of Accounting, Part 1

6

98

10

None

Eng 2

Communication Skills, Part 2

3

54

 

Eng 1

Math 2

Mathematics of Investment

3

54

-

Math 1

NatSci 1

Biological Science (non-lab)

3

54

-

None

SocSci 2

Phil. History with Politics and Governance

3

54

-

None

PE 2

Folk, Classical and Contemporary Dances

2

36

-

PE 1

NSTP 2

Citizens' Welfare Training Service

3

54

-

NSTP 1

 

 

 

 

 

 

 

TOTAL UNITS

23

404

10

 

 

SECOND YEAR - FIRST SEMESTER

Course No.

Description

Units

LEC.

LAB.

PRE-REQUISITE

Acctg 2

Fundamentals of Accounting, Part 2

6

98

10

Acctgt 1

Eng 3

Speech Communication

3

54

-

Eng. 2

Fil 2

Pagbasa/Pagsulat sa Ibat-ibang Disiplina

3

54

-

Fil 1

Fin 1

Basic Finance

3

54

-

None

Mngt 1

Principles of Management and Organization

3

54

-

None

NatSci 2

Physical Science (non-lab)

3

54

-

None

GenPsy

General Psychology

3

54

-

None

PE 3

Individual/Dual Sports

2

36

-

PE 1

 

 

 

 

 

 

 

TOTAL UNITS

26

458

10

 

 

SECOND YEAR - SECOND SEMESTER

Course No.

Description

Units

LEC.

LAB.

PRE-REQUISITE

Hum 1

Art, Man and Society

3

54

-

None

Lit 1

Philippine Literature

3

54

-

Eng. 2

Math 3

Business Statistics w/ Comp. Application

3

50

4

Math 1

Mktg 1

Principles of Marketing

3

54

-

Mngt 1

Mngt 2

Human Behavior in Organization

3

54

-

Mngt 1

Philo 1

Intro. To Philo. with Logic & Critical Thinking

3

54

-

None

Rizal

Life and Works of Rizal

3

54

-

None

PE 4

Team Sports

2

36

-

PE 1

 

 

 

 

 

 

 

TOTAL UNITS

23

410

4

 

 

THIRD YEAR - FIRST SEMESTER

Course No.

Description

Units

LEC.

LAB.

PRE-REQUISITE

Comp 1

Fund of Computer Software & Applications

3

10

44

IT 1

Eco 2

Microeconomics Theory and Practice

3

54

-

Eco 1

Math 5

Quantitative Techniques in Business

3

54

-

Math 3

Mktg 2

Professional Salesmanship

3

54

-

Mktg 1

Mktg 3

Advertising

3

54

-

Mktg 1

Mktg 4

Retail Management

3

54

-

Mktg 1

Mktg

Elective

3

54

-

 

 

 

 

 

 

 

 

TOTAL UNITS

21

334

44

 

 

THIRD YEAR - SECOND SEMESTER

Course No.

Description

Units

LEC.

LAB.

PRE-REQUISITE

BL 1

Law on Obligations and Contracts

3

54

-

Eng 3

Comp 2

Fund of Progmg.  & Dbase Applications

3

10

44

Comp 1

Eng 4

Technical Writing in Business

3

54

-

Eng 2

Mktg 6

Marketing Research

3

54

-

Mktg 1

Mktg 7

Product Management

3

54

-

Mktg 1

Mktg

Elective

3

54

-

 

Res 1

Operations Research

3

54

-

Math 5

 

 

 

 

 

 

 

TOTAL UNITS

21

334

44

 

 

FOURTH YEAR - FIRST SEMESTER

Course No.

Description

Units

LEC.

LAB.

PRE-REQUISITE

BL 2

Law on Business Organization

3

54

-

BL 1

Mngt 13

Total Quality Management

3

54

-

Mngt 1

Mktg 9

Distribution Management/Logistics

3

54

-

Mktg 1 

Mktg 14

Marketing Management

3

54

-

Mktg 1 & Mngt 1

Mktg

Elective

3

54

-

 

Tax 1

Income Taxation

3

54

-

Acctg 2

 

 

 

 

 

 

 

TOTAL UNITS

18

324

 

 

 

FOURTH YEAR - SECOND SEMESTER

Course No.

Description

Units

LEC.

LAB.

PRE-REQUISITE

BusPrac

Business Practicum

6

 

-

Senior Status*

Mktg 15

Strategic Marketing Management

3

54

-

Mktg 1

Mngt 5

Good Governance & Corp. Responsibility

3

54

-

Mngt 1, BL 2

Mktg

Elective

3

54

-

 

Mngt 

Elective

3

54

-

 

 

 

 

 

 

 

 

TOTAL UNITS

18

216

 

 

 

* At least 80% of the curriculum units earned

 

 

Electives

Course No.

Description

Units

LEC.

LAB.

PRE-REQUISITE

Mktg 10

Services Marketing

3

54

-

Mktg 1

Mktg 12

International Marketing

3

54

-

Mktg 1

Mktg 13

Special Topics in Marketing Management

3

54

-

Mktg 1

Mktg 16

Franchising

3

54

-

Mktg 1

Mktg 5

Consumer Behavior

3

54

-

Mktg 1

Mngt 9

Entrepreneurial Management

3

54

-

Mngt 1

 

 

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